In the current business world, there’s a lot of activity taking place on the internet. Most people are aware of social sites as well as advertising and marketing on the internet. Nevertheless, one area seems to be overlooked on a regular basis and that is the value of online business etiquette.
If you want to business online you have to be up to date on the latest etiquette rules, because not using them can hurt your chances of successfully doing business online. Improper etiquette comes in many forms, and sometimes we are unaware of the mistakes we have made. It is important that we, as business professionals take note of these mistakes and rectify them, to be certain that we are using the internet to correspond in a proper, concise way.
One common etiquette mistake is the use of all capital letters when corresponding. Although this is often mistakenly done to help to make a particular point, the common perception of this is that it is like yelling or being obnoxious. You must keep in mind that conversational tone and voice adjustments do not come through in an email, so all that is seen by the recipient are the words. As a result, the reader is responsive to the words alone, and the use of all capital letters can give a very misleading impression. While this might not have been your intention, you could end up offending the reader by writing online correspondence in this manner.
Using bright colors, especially red to highlight your text is often perceived as annoying and pushy. Red is often misinterpreted by the reader. Therefore, an email written in all red immediately puts the reader on notice and makes them wary. It is also harder on the eyes and may impact your intended message in a negative way.
Yet another mistake is not responding to email in a timely manner. Regardless of how busy you may be, a quick response is essential when it comes to maintaining a good relationship with your clients and online contacts. Every contact is an important part of a successful online business. Your client should never feel that they are being brushed aside or treated improperly. In today’s tough economic climate, you have to be vigilant when it comes to retaining business. Prompt replies to emails are an easy method of maintaining long term business relationships with your clients and contacts.
By using proper online etiquette your contacts will be more likely to remain in the business relationship with you, rather than with your competitors. In the same manner, you should also use the same proper etiquette when another business contacts you. Responding in a timely manner is very important, even if you don’t plan on doing business with them. Being up front is always the best policy when it comes to doing business online and another important rule of etiquette. Creating positive and sustainable relationships will help you to develop a good reputation in the online business community, which will greatly enhance your chances for success. Not observing proper online etiquette on the other hand, is just bad business sense.